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A doctor who actually knows you.
Direct primary care in Hillsborough, New Jersey. One flat monthly fee, unhurried visits, and a physician you can text directly — with no insurance company in between.
Now enrolling · Hillsborough, NJ · HSA-eligible
New to direct primary care?
What is Direct Primary Care?
It is medicine without the insurance company in the middle. You pay your doctor a flat monthly fee, and in return you get tailored, proactive care — and the time to actually understand your health and build a real plan for it.
Every other model is built to react. A problem appears, you wait weeks, you get seven minutes, you leave with a prescription. Direct primary care is built to get ahead of your health instead of chasing it.
You keep your insurance. Use it for hospitals, surgery and emergencies — the way you use car insurance.
You do not file a claim to change your oil. Rawq handles everything else, which is most of what you actually use.
| Comparison | Typical Insurance | Rawq Medicine |
|---|---|---|
| Time with your doctor | 7–10 minutes | 30–60 minutes |
| Who you see | Whoever is available | Always your doctor |
| Getting an appointment | Weeks | Same week |
| Reaching your doctor | Portal, phone tree | Text her directly |
| Problems per visit | One | All of them |
| What you pay | Copays, deductibles | One flat monthly fee |
| Who decides your care | Your insurer | You and your doctor |
Membership benefits
What you actually get
One flat monthly fee. Everything that matters, included.
No co-pays. No deductibles. No surprise bills. Just a doctor with the time to care.
Direct Access
Reach your doctor when you need to — no more waiting weeks for a rushed visit.
Direct Texting
Text your doctor directly. You reach your actual physician, not a phone tree.
Longer Appointments
Unhurried visits with a physician who genuinely has time for you.
No Insurance Billing
One flat monthly fee paid directly to your doctor. No co-pays, no surprise bills.
Services
Care for real, everyday life
From the everyday to the more involved — all delivered directly, without the insurance maze in between.
Why Rawq
Rawq means the clarity of pure water once it has settled. We strip away the insurance maze, the rushed visits and the waiting rooms — leaving just a doctor who knows you and has the time to care.
Meet your physician
Dr. Nada Farooqui, MD
A board-certified family medicine physician who built Rawq Medicine to practice the way medicine was meant to feel — unhurried, personal, and yours.
“You are the expert on your own body. My job is to listen.”
- Board-certified family medicine
- Certified in wound care & hyperbaric medicine
- Additional training in menopause & hormone health
- Serving Hillsborough & Somerset County
Read her full story
Dr. Nada Farooqui, MD
Founder · Rawq Medicine
HSA-eligible membershipNo co-paysNo waiting roomsDirect physician accessDirect texting with your doctor
Membership pricing
One clear monthly membership
No tiers named after how much we think you'll pay. A simple flat rate for adults, a lower rate for children — with everything that matters included from day one.
HSA-eligible. As of January 2026 you can pay your membership with pre-tax dollars straight from your Health Savings Account.
| Plan | Monthly |
|---|---|
| Adult (18+) | $150/mo |
| Child (12–17) | $65/mo |
Membership is available for ages 12 and up. A one-time $299 re-enrollment fee applies if you cancel and later rejoin.
Are you 65 or older, or on Medicare? Join our Medicare waitlist and we'll reach out as enrollment opens for you.
Good to know
Questions, answered plainly
New to Direct Primary Care? Here's how it works — no jargon.
Yes. Rawq Medicine is a full primary care practice. Dr. Farooqui is a board-certified family medicine physician, and as a member she becomes your primary care doctor — handling everything from annual physicals and preventive care to chronic disease management, sick visits, mental health support and wound care.
Can't find your answer? Get in touch and I'll personally get back to you.
Ready for a doctor who has time for you?
Rawq Medicine opening this fall. Reserve your spot as a founding member — it takes less than a minute.
HSA-eligible membership · No co-pays · No long-term contracts